Terms of Service

1. Who may use LeadBuoy

LeadBuoy is available only to real-estate licensees in good standing, acting within the scope of their license and their brokerage's policies, and only by invitation. Access is granted to a named individual. You must be at least 18 years old.

By accepting an invitation and using the product you agree to these terms and to the Privacy Policy. If you are accepting on behalf of a brokerage or entity, you confirm you have authority to bind it.

2. What LeadBuoy is, and what it is not

LeadBuoy reads public court, tax, lien, postal, and property records together with licensed listing data, matches a record to the person and property it concerns, appends contact details from licensed providers, and gives you the tools to reach that person through a permitted channel and record what happened.

LeadBuoy is not a brokerage, is not affiliated with any brokerage, and does not represent buyers or sellers. It does not provide legal, tax, financial, or loss-mitigation advice, and nothing shown in the product is a substitute for professional advice to the homeowner. Case status, ownership, and valuation figures are drawn from third-party records that may be incomplete, delayed, or wrong; you are responsible for verifying anything you rely on.

3. Your account

Keep your credentials to yourself. Accounts are personal and may not be shared, resold, or transferred, and you may not let anyone else act under your identity. Tell us promptly if you think an account has been compromised.

Everything done in the product is attributed to the acting account and retained in an audit record.

4. You are the seller of record

Outreach you send through LeadBuoy is your solicitation, on your own behalf. That makes you the seller of record for telemarketing purposes, and it carries obligations that the product supports but cannot assume for you:

• You maintain your own current subscription to the National Do Not Call Registry, in your own name or that of your entity, covering every area code you intend to call, plus any applicable state do-not-call list. You must renew it before it lapses.
• You maintain your own written do-not-call procedures, training, and records, as the safe harbor requires. LeadBuoy provides evidence, not a compliance program.
• You identify yourself, your brokerage, and the purpose of your call at the start of every conversation, and you honor any request to be put on your internal do-not-call list.
• You comply with your brokerage's outreach policy, your licensing authority's advertising rules, and fair housing law.

5. Permitted first contact

A homeowner whose name turned up in a public record has not asked to hear from you, whichever signal surfaced them. Until they do, first contact is limited to these channels:

Where a number is on a do-not-call list, or cannot be screened, the product blocks the channel and provides no alternative route around that block. Whether you act independently outside the product is your responsibility and your liability; we do not encourage it and we do not represent that software can prevent it.

6. Text messaging program terms

These terms apply to every text message sent through LeadBuoy and to every person who receives one. They are also published on their own at text messaging terms.

Program description

A licensed real-estate agent, identified by name and brokerage, sends conversational and follow-up text messages to a property owner who has asked to be contacted this way, about that owner's property and their options. Messages are sent from a telephone number assigned to that agent's brokerage. Every message identifies the agent, the brokerage, and LeadBuoy as the platform. LeadBuoy does not operate marketing, promotional, or bulk-broadcast messaging to people who have not opted in.

How consent is obtained

Consent must be prior, express, and in writing, and is obtained in one of the following ways:

• The recipient completes a web form themselves, enters their own mobile number, and ticks an unchecked consent box that is not bundled with anything else.
• The recipient sends an inbound text message containing the opt-in keyword HOME to the LeadBuoy messaging number assigned to their agent's brokerage, and receives a confirmation reply. Each brokerage has its own messaging number, so the number is the one that agent provides.

The consent box carries this wording, which the recipient sees before they submit:

We keep the wording shown, the date and time, and the source for every opt-in. A telephone number appearing in a public record, appended by a data provider, given for a different purpose, or transferred from another party is not consent and cannot be used as one. Consent is never bought, sold, or transferred between agents or brokerages.

Opting out and getting help

Reply STOP at any time to end messages. STOP, END, QUIT, CANCEL, and UNSUBSCRIBE are all honored. The opt-out takes effect immediately for that number, across every campaign and every agent in the sending account, and is not lifted at an agent's request. You will receive one final confirmation that messaging has ended. Reply HELP to receive the sending agent's name, their brokerage, and a support contact, or write to support@leadbuoy.com.

Frequency, rates, and carriers

Message frequency varies with the conversation. Message and data rates may apply. Check your plan with your mobile provider. Messages are sent between 8 a.m. and 8 p.m. in the recipient's local time. Carriers are not liable for delayed or undelivered messages. Delivery is not guaranteed and depends on your carrier and handset. Supported carriers include AT&T, Verizon, T-Mobile, US Cellular, and most regional and prepaid carriers; carrier participation may change without notice.

Sender identity

Messages are sent from a telephone number associated with the sending agent's brokerage, and one number is not used to present more than one brokerage. Carrier registration of a messaging campaign is not a promise that a brand name or logo will be displayed on your handset, and we make no such claim.

7. Things you may not do

• Send a text message to anyone who has not given prior express written consent, from any system, using a number obtained through LeadBuoy.
• Attempt to reach a blocked contact by any means the product refused, including copying a number out to dial or text it elsewhere.
• Export, copy, scrape, resell, redistribute, or publish contact details obtained through LeadBuoy, or use them to build or enrich another list, database, or product.
• Use do-not-call registry data, or the coverage information we show you, for anything other than suppressing your own outreach. Using it to score, rank, filter, or target is prohibited by the rules that govern registry access.
• Misrepresent who you are, who you work for, or the purpose of your contact; imply an affiliation with a court, a lender, a government body, or LeadBuoy itself; or offer to buy a property while presenting yourself as a listing agent.
• Contact a homeowner you know to be represented by another agent for the same matter, or one assigned to another account.
• Provide legal, tax, or loss-mitigation advice, charge a fee for foreclosure rescue services, hold yourself out as an estate or probate adviser, or take any action prohibited by state foreclosure-consultant law.

8. Public records and contact data

Court and property records are public. Contact details appended by our providers carry their own license restrictions, which forbid resale and use outside your own licensed outreach.

LeadBuoy is not a consumer reporting agency and the product is not a consumer report. You may not use anything in it to make a decision about credit, insurance, employment, housing eligibility, or tenancy.

9. Suspension and termination

We will suspend or terminate access immediately, without notice, if we believe you have sent unconsented text messages, worked around a compliance block, resold contact data, or let your registry subscription lapse while continuing to call.

We may also suspend access if your license lapses, your brokerage withdraws its authorization, or a provider requires it. You may close your account at any time. On termination your access ends, your audit and consent records are retained for the period we need in order to demonstrate compliance, and the obligations in sections 4, 6, 7, 8, and 11 survive.

10. Disclaimers

LeadBuoy is provided as is. We do not warrant that the product will be uninterrupted or error free, that third-party records will be complete, current, or accurate, that a match is correct, that appended contact details belong to the person named, or that a screening result reflects the state of a list at the moment you act.

Compliance features reduce risk; they do not create a safe harbor, and they are not legal advice. The safe harbor depends on your own written procedures, training, and records.

11. Liability and indemnity

To the fullest extent the law allows, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost business. Our total liability for any claim is limited to the fees you paid us in the twelve months before the claim arose.

You will indemnify us against claims arising from your outreach, including claims under telemarketing, do-not-call, text-messaging, email, or unfair-practices law; from your breach of section 4, 6, or 7; from your use of contact data outside the product; and from your professional conduct as a licensee. This does not limit any right a third party has against either of us.

12. Changes, governing law, and contact

We may change these terms. We will notify material changes in the product or by email before they take effect, except where a change is needed immediately to meet a legal or provider requirement. Continuing to use LeadBuoy after a change takes effect accepts the new version. Versions are numbered and previous ones retained.

These terms are governed by the law of the State of Florida, without regard to its conflict-of-laws rules, and the state and federal courts located in the State of Florida have exclusive jurisdiction.

See also the Privacy Policy and the text messaging terms.